Chrissie Catling is the founder of directional Australian fashion label S2.

The passionate, self-taught designer launched S2 in 2004 and immediately attracted a loyal following from women with a strong sense of style and individualism.

Since then her bold minimalist look – built around gorgeous, quality fabrics and interesting cuts – has continued to evolve and demand attention.

Capturing the interest of fashion media and buyers alike, the label is now stocked in boutiques across Australia. S2 was voted as the ‘standout’ of the 2008 Perth Fashion Festival.

Chrissie’s focus is on creating a total S2 experience for the women who visit her shop and wear her clothes.

She endeavours to assist women to find themselves, rather than be dictated to by offering her beautiful selection of garments and product, in an environment that is removed from the everyday shopping experience.